Are You Ready? Collaborative Video Celebrates Western Colorado, Promotes Economic Development
June 29, 2017 – Stunning scenery, an industrious spirit, and a rich quality of life: These qualities make Montrose and the surrounding areas a great place to live, work, and play. They are also the major highlights of a collaborative video from Elevate Fiber, powered by DMEA, and the City of Montrose. The 4-minute spot titled “Are You Ready?” features the riches of western Colorado, which now include access to gigabit internet. Working together, Elevate and the city’s Office of Business and Tourism (OBT) produced the video along with a supporting brochure to promote economic development throughout the region.
“Western Colorado is an amazing place to live - we already know this. But the way we live and work continues to evolve and it will be more important than ever for us to move forward and stay connected. Elevate is connecting our remote and rugged region to the rest of the world and it’s time we start celebrating that,” said Jasen Bronec, DMEA CEO.
The video celebrates what makes our region great: recreation, agriculture, and an entrepreneurial spirit — something that can now thrive with access to gigabit internet speeds. The exceptional speeds, coupled with the changing dynamics of how people work, have created communities ripe with potential for economic advancement.
According to Assistant City Manager and OBT Director Rob Joseph, “This video and its accompanying brochure are the first pieces to represent the OBT’s strategy of developing a coordinated brand-centric message with our partners that points to an appealing community, whether for residents, visitors, and businesses or folks looking to relocate and is a key aspect of functioning as a community marketing organization. We’re happy that our first project was with Elevate to highlight the broadband effort and we’re already talking to other key anchor institutions about producing additional co-branded marketing collateral.”
The video is available for distribution to local community organizations that want to draw visitors and new residents to the region, promote economic development, and celebrate the beauty of Montrose and Delta counties. Organizations are encouraged to share the video on social platforms using #adventurewestco and include the link in their promotional materials. For more information, contact DMEA communications at 877-687-3632 or becky.mashburn@dmea.com.
About Montrose OBT: Created in 2013 with hospitality, guest experience, and excellence as guiding principles, the Office of Business and Tourism functions as the marketing organization for the City of Montrose, tirelessly promotes regional tourism, and works alongside community members and business owners who serve as the OBT’s strongest tourism ambassadors. Visit Montrose, the OBT’s tourism effort, does more than introduce guests to the area and promote tourism assets. Through unparalleled western hospitality, professionalism, creativity, and a mind towards constant evolution, it has quickly established itself as a state leader and continues to elevate Montrose’s — and regional and state — tourism marketing.
